GETTING TO ZERO- WORLD AIDS DAY 2011 FUND RAISING CAMPAIGN
Once again the World unites to observe World AIDS Day. The day is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. The theme chosen to mark this year’s World AIDS Day is “Getting to Zero – Zero New infections, Zero Discrimination and Zero AIDS Related Deaths”.
KEBA Africa believes that companies should use the World AIDS Day to create HIV/AIDS awareness among staff in the formal sector and to secure their future by promoting free confidential counseling and testing on Thursday, the 1st of December 2011 which is World AIDS Day. In doing so companies would automatically adopt the Getting to Zero theme which is achievable so long as we all act positively and decisively.
Companies not only have a responsibility to act but an opportunity to play a crucial role in the fight against HIV/AIDS especially within their workplace simply because it may be the only source of accurate information workers will have about HIV/AIDS. Activities such as condom distribution, counseling and testing and access to HIV/AIDS flyers and booklets would send a strong message to staff that the company cares and values their contribution and importantly does not want to lose anyone.
Let’s be the change we want to see happen by organizing a World AIDS Day 2011 event!!
